NEW TECHNOLOGY FACILITATES GLOBAL AD PRODUCTION

Treasure Coast Newspapers, owned by E.W. Scripps Company, is at the forefront of newspaper advertising innovation with an ad production process that outsources approximately 50% of ad building to 2AdPro, based in Bangalore, India.

The critical link that makes TCN’s global ad production run smoothly and efficiently is the new interface between SCS/Track ad production tracking system from Software Consulting Services, LLC (SCS) and JobDirect job management system from Ad2Pro Media Solutions Private Limited (2AdPro).

SCS/Track enables ad production staff and managers to locate any ad job at any point in the production process and streamlines archiving and ad pickups. With global ad building, SCS/Track’s extensive functionality is more vital than ever.

2AdPro/JobDirect facilitates the distribution of production to remote sites throughout the world and manages the end-to-end design and production of print and online ads.

"It is working like clockwork and has improved our throughput of jobs,” explained Todd Lentz, Creative Technologies Manager at TCN. TCN’s SCS/Track manages ad production across the company’s three newspapers: The Stuart (FL) News, The Press Journal (Vero Beach, FL) and The Tribune (Fort Pierce, FL). TCN serves counties located along the Treasure Coast and The Gold Coast of southeast Florida.

The interface SCS built between SCS/AdTrack and 2AdPro/JobDirect provides new and expanded opportunities for distributed ad building and production across the globe.

"An interface between the ad tracking system that a customer uses and our internal workflow system is critical to the success of these types of projects. We are glad to now have a successful interface in place with SCS/Track. Many of our current and prospective customers use SCS/Track and the transition will go much smoother with such an interface in place,” said Pervez Sikora, COO of 2AdPro.

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About SCS
Founded in 1975, Software Consulting Services, LLC (SCS), located in Nazareth, PA, is committed to providing publications worldwide with enterprise-wide publishing solutions. SCS’s newsroom systems integrate reporting, editing, paginating and archiving. SCS’s advertising and business systems unite sales, design, production, pagination, accounting, archiving, circulation and newsprint inventory. More than 300 publishing sites in the U.S. and abroad use SCS software every day. For more information, visit the SCS web site at www.newspapersystems.com.

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www.newspapersystems.com

About 2AdPro
2AdPro, the tradename of Ad2Pro Media Solutions Private Limited, is based in Bangalore, India. 2AdPro is a leading provider of outsourced advertising creation solutions to some of the world’s most respected publishers including Gannett, Inc and Scripps Newspapers. 2AdPro’s flexible on-demand outsourcing solution and innovative web-based software solution, JobDirect, allows publisher’s of any size to achieve the efficiencies and benefits of global sourcing with minimal upfront investment. 

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www.2adpro.com